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TV Tech
TV Tech
George Winslow

S&P: Digital Advertising Could Reach 75% of Total U.S. Advertising by 2025

SP Global Ratings Recession SP United States
Money

NEW YORK—Despite recent turmoil in the banking sector that has roiled the financial markets, S&P Global Ratings have revised upwards their economic growth and ad forecasts based on a prediction that the expected economic recession in Q2 2023 and Q3 will be shallower than expected.   

The new ad forecasts also include the prediction that digital advertising could pass a significant milestone in 2025 by accounting for three quarters of all U.S. advertising. 

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