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Reuters
Reuters
Entertainment
Hyonhee Shin and Hyun Young Yi

S.Korea candidates woo young voters with 'deepfakes,' hair insurance

Youth campaign group of Lee Jae-myung, a presidential candidate of South Korea's ruling Democratic Party, cheer during their campaign rally at a campaign site in Seoul, South Korea, February 24, 2022. REUTERS/ Heo Ran

South Korean presidential candidate Yoon Suk-yeol got a boost on Thursday when a rival dropped out, but if the conservative former prosecutor wins next week, it may also be thanks to "deepfake" avatars and viral short videos.

Opposition leader Yoon and the top liberal contender have gone to unusual lengths in the nation's tradition-bound politics to shed the image of grumpy old men, courting young voters who could prove decisive in what has been a close race.

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