He might be the face of cinch but TV presenter and all-round big personality Rylan Clark hasn't often acknowledged the competitions that bear the name of the used car sales platform.
Until now.
In the crossover fans have been itching to see since the SPFL's main sponsorship was announced, Rylan told the champions of Leagues One and Two they've "cinched it", in reference to his TV ads for the company.
Kelty Hearts wrapped up the fourth tier last month by defeating Stenhousemuir with Ukrainian kid Max Kucheriavyi netting the clincher.
And Cove Rangers were then promoted to the Championship on Saturday afternoon, beating Dumbarton to see off the valiant challenge of Airdrieonians with a game to spare.
That prompted the man himself to take to Twitter to tell both clubs they've "cinched it".
He even answered when a follower questioned if he was paid every time he said the catchphrase, replying: "F****** wish I did."
Kilmarnock will return to the Premiership after a dramatic win over Arbroath on Friday night and they even tagged the man himself on social media, who was only too happy to dish out his signature tagline then too.
With the top flight winner has yet to be crowned, we can only live in hope Rylan gets himself across the border to dish out the league trophy.
