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Fortune

Ryan Hogg

Ryanair launches subscription service, months after Michael O’Leary blasted Wizz Air's ‘marketing scam’

Ryanair Wizz Air Michael OLeary Amazon

Michael O'Leary attends day 1 'Champion Day' of the Cheltenham Festival at Cheltenham Racecourse on March 11, 2025 in London, England. (Credit: Max Mumby/Indigo/Getty Images)

Ryanair CEO Michael O’Leary is better known for trashing his budget airline’s competition than imitating it. His latest brainchild, though, could leave O’Leary eating his words.

Ryanair announced on Monday that it was launching its own “Prime” subscription service for frequent fliers, drawing inspiration from Amazon’s namesake premium membership model.

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