A McDonald's superfan in Russia chained himself to the front of a restaurant in Moscow in a frantic attempt to prevent it from closing down.
The man, thought to be Luka Safronov, was filmed staging a last-ditch protest just hours before the all of the country's fast food outlets were due to close indefinitely after Russia's invasion of Ukraine.
McDonald's employs around 62,000 people in Russia and it announced that following the country's invasion of Ukraine it was going to close all of its 850 branches on Monday.
The decision has left many fans heartbroken as they’ll be left without their Big Macs or chicken nuggets and comes as the country is already suffering Coca Cola shortages after the company also decided to suspend business in Russia.
But, some more business-savvy customers took advantage of the situation and are now flogging regular McDonald meals online for hundreds of pounds.
According to screengrabs from a Russian online marketplace, McDonald's meal prices have gone through the roof even though the food is being sold cold.
Some went even as far as trying to flog four burgers, nuggets and dipping sauce for a massive £250.
One budding businesswoman or man was trying to cash in on just two burgers, two drinks and a cherry pie for £46.
On top of that, Coca-Cola has cancelled its supplies to Russia, which has seen the price of a single cold glass of coke shoot up to £8.
But Luka was interested in none of this, and took to the streets today in a show of defiance.
He chained himself to the door of the restaurant in an attempt to fight its closure until its bitter end.
The heartbroken Russian was reportedly shouting: “Closing down is an act of hostility against me and my fellow citizens!”
Whilst he protests, other customers make the most of their last day of McDonald’s, walking past him and inside.
Later on, others can be heard laughing at the futile protest as crowds gather and the police approach him.
In the end, police eventually drag him away, marking an end to his protest.
It came after McDonald's President and CEO Chris Kempckinski said in a letter to employees closing its stores, for now, was the right thing to do.
He said: "As we move forward, McDonald’s will continue to assess the situation and determine if any additional measures are required.
"At this juncture, it’s impossible to predict when we might be able to reopen our restaurants in Russia.
"We are experiencing disruptions to our supply chain along with other operational impacts. We will also closely monitor the humanitarian situation."
McDonald’s is far from the only company to pull the plug on their Russian operations.
Starbucks shut its 130 stores whilst Disney, Ikea, Netflix, Spotify and countless others have all followed suit.
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