Anyone remember Ned Fulmer? Fulmer was one of the Try Guys, a quartet of fairly inoffensive comedians whose YouTube channel was in 2022 valued at $6m. But one day last year, Fulmer was unceremoniously deprived of his living. The problem was that he had pretended, in public, to be a devoted husband, but it then emerged that he’d had an affair. Scandal followed and the gang expelled him. “It was very shocking to us,” his colleagues explained, blocking him on social media as an extra precaution.
Or perhaps you remember Ellen DeGeneres, the talkshow host who urged viewers to “be kind” at the end of every show? (She’d had it printed on hats and tote bags too.) One day rumours surfaced that she was not so kind when the cameras were off – in fact, she could be “aggressive” and “mean”’ to staff, and tolerated “toxic” behaviour from her executives. The show faltered and was brought to an end.
