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The Independent UK
The Independent UK
World
Safiyah Riddle

The viral ‘RushTok’ trend blew up. Sororities are banning prospects from posting

Sisters Kylan Darnell, 21, left, and Izzy Darnell, 19, pose for a photo, Thursday, Aug. 14, 2025, in Tuscaloosa, Ala - (AP)

Kylan Darnell, a prominent figure in the viral TikTok phenomenon known as 'RushTok', is stepping back from documenting her sorority life online, citing mental health concerns. The 21-year-old, who became an overnight celebrity four years ago by meticulously chronicling the glitzy, ritualistic sorority recruitment process, had become the embodiment of the trend.

‘RushTok’ sees university students across the US meticulously documenting their efforts to secure a coveted spot in a sorority during the colourful and often enigmatic ‘rush week’. However, Darnell, a member of the Zeta Tau Alpha sorority at the University of Alabama, revealed that the overwhelmingly negative reactions to her content had begun to significantly impact her mental well-being.

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