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Evening Standard

Technology

David Williams

Ruroc’s Atlas 4.0: Dazzling designs and extra safety in new crash helmet range

Ruroc United Kingdom Mercury

If you’ve ever been dazzled by wild crash helmet designs sported by a biker at the traffic lights, chances are they were wearing an Atlas, from a small UK-based firm you’ve probably never heard of.

Originally specialising in protective helmets for skiers and snowboarders, Ruroc moved into the motorcycle market in 2019 and - among those in the know - they’ve made quite a splash.

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