I think Ruroc is one of the only helmet manufacturers that could leave me puzzled as to whether its new designs are, in fact, an April Fool's joke.
The designs aren't always lairy, but when Ruroc sets a mission to steal your attention, it will succeed. Still, I've been assured that its twelve new designs across its AT4.0 range are no joke after all, and this latest drop encompasses fresh aesthetics across the AT4.0 Street, Carbon, and Track collections.
If you're unfamiliar with the range, here's the skinny. The Street is a fiberglass full-face helmet built to be Ruroc’s most affordable option, featuring a Double D-ring strap and full Bluetooth compatibility, making it the brand's go-to option for daily riding. The Carbon utilizes advanced composites, a Fidlock buckle, and RHEON impact technology for those who want more performance but still spend a lot of time on the street. The range-topping AT4.0 Track is purpose-built for the circuit, featuring a dedicated Aero Track Pack with an enlarged rear spoiler and smoothed side vents for maximum high-speed stability.
