I don't dislike Ruroc; however, I'm not into loud helmets, generally speaking, and Rurocs tend to be loud. But the latest limited edition trio of lids from the English brand, which it's calling the 'Gem Collection', that are crafted as part of "The Heist"—the company's 2025 Black Friday campaign—are totally my style.
Unfortunately, the whole naming of this campaign really couldn't have come at a worse time, considering the recent Louvre heist, but I'm assured it was unintentional.
Ruroc says "the helmets are inspired by the world's most coveted jewels", and has chosen the AT4.0 and EOX platforms as its canvas. The finishes are designed to turn heads on the road, but the only one you can actually buy right now is the AT4.0 Black Pearl. This model delivers a metallic, pearlescent black finish that shimmers with hidden color under the light, and is available now with a limited Shockwave bundle. The Shockwave Mesh communication system is powered by Cardo and provides connectivity for up to 15 riders.
