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Fortune
Fortune
Allie Garfinkle

Runway's AI transformed films. The $3 billion startup's founders have a bold, new script: building immersive worlds

(Credit: Kyle Grillot/Bloomberg via Getty Images)

In 1874, the First Impressionist Exhibition was a disaster. 

Artists like Claude Monet, Pierre-Auguste Renoir, and Edgar Degas were ridiculed, their work described by critics as “base,” “unfinished,” and the worst thing to ever happen to art. A commercial flop, the exhibition saw 3,500 visitors, who mostly sauntered by to express horror at the plain frames and individual brushstrokes. 

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