The invitation to Apple’s latest iPhone launch event on Wednesday, at which the company is expected to reveal new versions of the iPhone and Apple Watch, shows a starfield in the shape of the company’s logo, with the caption “Far out”.
The company’s event invitations frequently contain a gnomic hint at the forthcoming news, usually only visible in the rear-view mirror. But while some of the company’s expected announcements are likely to elicit a sense of amazement, they may not all be in the tone that Apple’s marketing team would hope.