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The Guardian - UK
The Guardian - UK
Technology
Alex Hern UK technology editor

Rumours abound over Apple’s ‘far out’ iPhone 14 launch

People shop at an Apple Store in Beijing.
Apple has struggled with chip shortages faced by much of the industry. Photograph: Andy Wong/AP

The invitation to Apple’s latest iPhone launch event on Wednesday, at which the company is expected to reveal new versions of the iPhone and Apple Watch, shows a starfield in the shape of the company’s logo, with the caption “Far out”.

The company’s event invitations frequently contain a gnomic hint at the forthcoming news, usually only visible in the rear-view mirror. But while some of the company’s expected announcements are likely to elicit a sense of amazement, they may not all be in the tone that Apple’s marketing team would hope.

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