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Homes & Gardens
Homes & Gardens
Hannah Ziegler

Ruggable and goop's new rug collection 'blurs form and function' – the results are as stylish as Gwyneth Paltrow herself

Gwyneth Paltrow's goop rugs.

What happens when two of the biggest interior brands join forces? Well, in the case of goop and Ruggable, highly coveted products are sure to ensue. Gwyneth Paltrow's luxury brand (which boasts the infamous white boucle sofa) has partnered with the cult-favorite floor accessory company to produce a unique line of rugs, and needless to say, we will be adding them to our carts.

The brand-new product drop features eight different rugs, which come in flatwoven, tufted, and re-jute textures. According to a press release, Ruggable (rightfully known as one of the best places to buy rugs) took cues from goop's serene aesthetics and combined it with globally-inspired materials and designs.

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