Ruby Wax's decision to join I'm A Celebrity in Australia for a reported £95,000 has exposed the complex relationship between her mental health advocacy and her pursuit of mainstream fame.
The 72-year-old revealed her children were 'horrified' by her participation. 'My children were horrified, because I am in total embarrassment to them in general,' she admitted before entering the jungle. This candid admission highlights the tension between Wax's carefully developed £3.5 million mental health empire and her desire for wider television exposure.
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