RUBEN FOR YOU
In the often excruciating comedy mockumentary series Nathan For You, the show’s creator, Nathan Fielder, tries to boost small businesses with his outlandish and ill-advised strategies. Highlights include instructing a mechanic to complete a polygraph test with each estimate, and helping a troubled mall Santa to sell discount photos at the height of summer. In the most memorable episode, “Dumb Starbucks”, Fielder’s copyright-flouting rebrand of a local coffee shop actually becomes a viral hit. In Nathan For You, the ideas aren’t necessarily bad, they’re just … different. And if you’re wondering why we’re talking about this, it’s because Ruben Amorim’s Manchester United tenure is starting to feel like a particularly painful episode.
