Igorslab has been discussing the GeForce RTX 4070 post-launch environment with industry sources. He asserts that sales have been sluggish enough to have sparked talks between Nvidia and its AIBs, and the green team has floated the idea of a $50 rebate to AIBs. Ahead of the weekend, we also noticed that some RTX 4070 models had started to be discounted in the US. Specifically, we saw some MSRP+ cards falling to $599. If this rebate policy is more than just a rumor, it could mean the ‘MSRP’ model RTX 4070s will start to gravitate down to $549, due to the action of Adam Smith’s invisible hand.
Making the RTX 4070 more desirable via price cuts isn’t an easy task for AIBs, according to Wallossek’s insider information. The board partners have already had a challenge to get cards out at Nvidia’s MSRP, and the $599 models “almost always seems cheap and carelessly implemented,” said the source in a previous report about the RTX 4070 launch. The problem lies in the price of the chip/board bundles AIBs buy from Nvidia, it seems. However, Nvidia has reportedly given AIBs some breathing room with a $50 rebate on its components and discounts on future orders.
