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Dublin Live
Dublin Live
National
Sandra Mallon & Kim O'Leary

RTE admits Toy Show The Musical wasn't a 'commercial success' and that it's not been scrapped

RTE Rory Coveney Oireachtas Brendan Griffin RTÉ

RTE's Director of Strategy has said that Toy Show The Musical “clearly wasn’t a commercial success” as the station reveals the project caused a loss of €2.2m in taxpayers' money.

Toy Show the Musical ran at Dublin's Convention Centre last December and sold just 11,044 tickets, which cost €46.50, reports the Irish Mirror. At Wednesday's Oireachtas media committee, RTE confirmed that the project saw only 20,000 people attend and that 11,044 of them were paying customers, with 5,500 tickets supplied to guests on a complimentary basis and a further 3,500 awarded as prizes.

Toy Show the Musical made only €495,961 in revenue against costs of €2,699,193. In total, the project made a loss of €2,203,231 as revealed by today's Oireachtas meeting.

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