Eight years, and more than Rs 2.32 crore a day.
That is what the Yogi Adityanath government in Uttar Pradesh has spent, on average, publicising itself since coming to power. Between financial years 2017-18 and 2024-25, the state spent Rs 6,811.94 crore on advertising and publicity – a daily average of Rs 2.32 crore. The figure outpaces even the Narendra Modi government at the Centre, which has spent roughly Rs 1.5 crore a day on advertising over 11 years.