The royal family and its guests were once again under the global spotlight this weekend – and for fashion brands it was an opportunity too good to miss.
From Queen Camilla to Katy Perry, and Lionel Richie to Bryn Terfel, many of the coronation’s guests were sporting a brand or two – and fashion power houses were keen to tell the world about it.
Social media accounts were flooded with congratulatory posts, highlighting the brands’ gratitude to the celebs for donning their garb.
Here are a few high-profile examples:
Camilla: Bruce Oldfield
The queen’s coronation gown was designed by Bruce Oldfield, best known for his couture occasion-wear. Oldfield posted a snapshot of the fabric used on his social media account, which appears to have attracted hundreds of new followers over the weekend.
Prince Harry: Dior
Much has been said in the tabloids and online entertainment sites about whether the Duke of Sussex chose the French brand Dior for his suit during the coronation ceremony as a snub to British brands. But Dior were proud to own the moment, publicising the black wool and mohair suit.
Katy Perry: Vivienne Westwood
Pop star Katy Perry appeared in two Vivienne Westwood outfits, a lilac number for the ceremony, which she was wearing as she searched for her seat in Westminster Abbey in a moment that went viral, and a corseted gown made with gold metallic leatherette for her performance in the Coronation Concert in Windsor on Sunday.
Lionel Richie: Garrard
The soul and funk legend sported this 18-carat white gold brooch set with white diamonds from jewellery designer Garrard for the ceremony. The brand also promoted its jewellery worn by Princess Beatrice, Princess Eugenie, and the Princess of Wales’s mother, Carole Middleton.
Edward Enninful: Huntsman Savile Row
The Vogue UK editor wore a bespoke cashmere suit designed by Huntsman Savile Row for the ceremony. Enninful, 51, is the first Black, first working-class and first gay editor to take on the top role on the magazine.
Bryn Terfel: Rolex
Rolex haven’t owned this one on social media – but for anyone wondering why the opera maestro adopted this stance for much of his performance at the Coronation Concert alongside Andrea Bocelli, with his arm awkwardly held over his waist, his wrist facing the cameras and crowd, it might be explained by his position as a Rolex “testimonee”.
