It’s hard to believe it has only been a little more than a year since we first heard about Meghan Markle’s jam. Markle launched her lifestyle brand, As Ever, in March 2025, alongside the announcement of her Netflix series, With Love, Meghan. After two seasons and a holiday special, Netflix has put the series to bed, but As Ever continues—and is looking to grow. Royal expert and editor Emily Andrews wonders how Meghan Markle plans to expand her lifestyle brand. Writing for Woman and Home, Andrews revealed that her team has been “pushing to do more as As Ever has grown exponentially over the past 12 months.”
“One of her team told me, 'Netflix do sell merchandise [for hits] like Bridgerton or Squid Game, but it's only a side hustle to them,” Andrews revealed. While other hit series make money off of streams and subscriptions, the product line is seen as an added bonus—not the main source of income. As Meghan Markle looked to expand As Ever beyond the flower sprinkles seen on her show, Netflix “just wanted to play it very safe.”
