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RideApart
RideApart
Sport

Royal Enfield's Parent Company Has Best-Ever Revenue Report, Motorcycles Are to Thank

It's been a strange time in the motorcycle industry, of late. That's probably a serious understatement, I know. From the drama at KTM, to the drama at Harley, to one of the nascent EV motorcycle industry's most intriguing hopes sadly ending up at auction after going bust, it has been A Time.

To be clear, pretty much no one wants it to be this way. At the end of the day, we're all here because we like bikes. Therefore, we want riders and motorcycle companies (OK, and powersports companies in general) to succeed and continue making cool stuff.

At the same time, we also collectively feel that constructive criticism is key, because it's how anyone gets better. I mean, you don't tell your kids to knock something off because you hate them; you tell them because you hope they'll learn from their mistakes and go on to do awesome things in the future. Right? Right.

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