What were you doing in December, 2021? If you’re Royal Enfield, you were celebrating your successful South Pole journey on two Himalayans, which you’d just completed. The project was officially called 90 South, and the folks at Enfield had decided to embark upon it in order to celebrate the company’s 120th anniversary in a big, adventurous, and unforgettable way.
As soon as they successfully completed their goal, Enfield was of course keen to tell everyone about it. Since it’s the 2020s, we of course were hoping for a good video (or even a series) about it—but at the time, all that were available were some short clips. Of course, recording and editing video takes a lot of work, and the team was clearly spending the majority of its efforts on successfully riding to the South Pole, which we totally get.
