For Jason Liberty, Chairman and CEO of Royal Caribbean Group, the future of cruising isn’t just about building bigger ships. It’s about building a smarter ecosystem. In a recent interview, Liberty revealed how the company is leveraging artificial intelligence to transform its operations, moving from a transactional business model to one obsessed with a singular goal: turning a “vacation of a lifetime into a lifetime of vacations.” Liberty explained how he’s driving this: “We’re massive users of AI in a non-creepy way.”
Liberty said Royal Caribbean is deploying AI to streamline everything from pricing to food production. For instance, Royal Caribbean is close to reducing its food waste by 50% through predictive modeling. “Now we can predict how many hamburgers we should be producing every 15 minutes,” he said, describing the company as a “petri dish” for practical technology use cases.
