Lidl says the nation is officially entering rosé season as the temperature hits 28C - the same temperature that saw a bottle sold every second at Lidl last year.
And rosé fans are also being provided guidance on the need to keep their favourite blush out of the sun during alfresco get-togethers. As well as warming up the wine, a phenomenon called ‘light strike’ can cause UV rays to dull the bright fruit flavours in wine.
Lidl’s Master of Wine, Richard Bampfield said: “Not only will direct sunlight warm up the wine, but if the wine is bottled in clear glass, it will also impact the aroma and after-taste. It’s surprising how quickly light strike can hit – sometimes within an hour, and the impact may be magnified for sparkling rosé as fizz goes flat quickly as the wine warms up.
