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Sports Illustrated
Sports Illustrated
Sport
Patrick Andres

Rose Bowl's Longstanding Start Time to Change for 2025 College Football Playoff

The Rose Bowl sits empty on Jan. 1, 2025. | Kirby Lee-Imagn Images

The Rose Bowl—once the bulwark of little-c conservatism in college football—has made another concession to modernity.

College football's oldest bowl game is moving its kickoff from 2 p.m. PT to 1 p.m. PT—or from 5 p.m. ET to 4 p.m. ET—on New Year's Day 2026, the College Football Playoff announced Tuesday afternoon. The announcement was made as part of the CFP's general announcement of its quarterfinal, semifinal and national championship schedules for the 2025 season.

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