Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Tom May

Rosalía broke every branding rule and won – here's what creatives can learn from her

A person wearing a white, nun-like habit and gold lipstick poses with their eyes closed against a textured blue background, overlaid with the large black letters "LUX.".

I follow new music reasonably closely, and I like to think I have a decent sense of what's out there. So it was a real shock to me when I stumbled across a song called Berghain in November last year… and spent the next three hours completely derailed from whatever I was supposed to be doing. How had this artist been entirely off my radar? This incredible track – dramatic, operatic and utterly unlike anything I'd ever heard – turned out to be the lead single from Lux, the fourth album by Spanish singer Rosalía. If you haven't heard it, do me a favour and (if you can) listen to a short blast in the video below. You'll instantly get what I'm talking about. Also check out the album artwork (above).

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.