Tiger Woods and Rory McIlroy have joined forces to launch a company to build “technology-focused ventures” which could include stadium golf events.
TMRW Sports – pronounced tomorrow sports – will feature “progressive approaches to sports, media, and entertainment” according a company press release.
Earlier this week it emerged Woods and McIlroy were leading plans to have the world’s best golfers face off in stadiums in a tech-driven skills competition series.
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Each one-day contest would be designed to complement the existing PGA Tour schedule and could be launched in 2024. The period between January and March is seen as the most likely window for it to take place.
Woods’ TGR Ventures company and McIlroy’s Symphony Ventures are both believed to be among the initial investors.
Also on board are American Football star Larry Fitzgerald and F1 driver Carlos Sainz.
“I am excited to work with TMRW Sports in bringing people more access to sports,” 15-time major winner Woods said.
“So many athletes, entertainers and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans.
“Together, we can harness technology to bring fresh approaches to the sports we love.”
McIlroy added: “For the last few years off the course I’ve been focused on helping to lead golf into its digital future.
“In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible.”
More details could be announced by PGA Tour commissioner Jay Monahan during his press conference ahead of the Tour Championship in Atlanta on Wednesday.
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