Roman Kemp recently tucked into one incredibly expensive chocolate treat, after it was pointed out he missed out on a £10,000 prize by scranning a rare half-and-half Creme Egg.
The radio host alleges that he was enjoying a Sunday sweet treat or two, when he spotted the unusually coloured Cadbury's product - made up of a combination of milk and white chocolate.
And by consuming the product, it means that he may well have missed out on a wedge of cash - with the chocolate company running a competition for finding the incredibly-rare treats until April 9.
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Cadbury's has hidden a number of the stand-out eggs for unknowing shoppers to find - giving them the chance to win £10,000. Roman admits that he had no idea about the competition, despite it running annually for quite some time now, only realising the error of his ways after uploading a photo of the chocolate treat to his Twitter.
In a post of curiosity, Roman wrote: "What is this??? HALF WHITE HALF MILK CHOCOLATE?? @CadburyUK."
And after the realisation set in that he may well have missed out on £10k, he posted a string of further Tweets in a panicked fashion, adding: "I HAVE ALREADY EATEN IT AND PEOPLE ARE SAYING ITS WORTH 10K!?" and "I HAVE EATEN IT. WHAT DO I DO NOW? HELPPPPPPPPP."
And Roman's comments section were quickly flooded with replies to his misfortune. One, said: "Not a chance you’ve eaten it pls tell me you are joking pls," while another, added: "What does it feel like to eat 10k?"
A third, continued: "My daughter is horrified, she says she thinks you can send the photo as evidence. Really hope you’re joking!" while a fourth, went on: "Well…that’s the end of that then."
On their website, Cadbury's state: "If on opening your egg, you find that you have found one of the half milk chocolate half white chocolate Cadbury Creme Eggs, then call the phone number (during office hours only) that is printed on the ticket under the foil on the winning unit to find out how to claim your prize.
"Keep this ticket as we will require it to validate your claim. Prize value will be stated on winning ticket. When you call, you will be asked to answer a series of verification questions including the unique code on the ticket, the retailer it was purchased from, plus the date and location of purchase.
"If entrants are unable to pass the verification checks, it will be to the discretion of the Promoter as to whether a prize is issued. In addition, for all entrants except ASDA entrants, a picture of you with your uneaten winning egg may be required via email. For ASDA entrants only a picture of your uneaten winning egg may be required via email.
"All Prize winners may be subject to a background check for PR purposes. This is not a condition of prize acceptance and you can refuse to do so."
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