Roman Kemp recently tucked into one incredibly expensive chocolate treat, after it was pointed out he missed out on a £10,000 prize by scranning a rare half-and-half Creme Egg.
The radio host alleges that he was enjoying a Sunday sweet treat or two, when he spotted the unusually coloured Cadbury's product - made up of a combination of milk and white chocolate.
And by consuming the product, it means that he may well have missed out on a wedge of cash - with the chocolate company running a competition for finding the incredibly-rare treats until April 9.