Rolls-Royce is taking its already rarefied coachbuilding operation into even more exclusive territory with the announcement of its new Coachbuild Collection – a programme that blends one-off motor cars with a series of carefully-curated experiences set around the car for a select group of clients.
Significantly, the first Coachbuild Collection will be fully electric. The company says this reflects the preferences of its most loyal clients, many of whom already own the Spectre and appreciate the refinement offered by an electric powertrain.
