Shoppers across the UK passing their local Primark were puzzled this weekend as they spotted Greggs steak bakes and vegan sausage rolls discreetly tucked into mannequins’ handbags and pockets in window displays. Their curiosity was piqued further on Primark’s social media accounts, which displayed a receipt showing items from the Gregg’s menu with a curious emoji.
The secret has now been revealed as the two popular high street retailers announced a partnership on their social media channels in a carefully curated PR moment, announcing the launch of a new fashion line on 19 February and the opening of Tasty by Greggs, a new cafe in Birmingham’s Primark branch said to be the “world’s most Instagrammable Greggs”, a week before on 12 February.
