A small, family-run business is at risk of collapse after the world's biggest luxury watch firm Rolex demanded they rebrand everything. Devon sisters, Emma Ross-McNairn and Sarah Davies, set up Oyster&Pop from home three years ago, selling £20 colourful wall clocks to help children learn how to tell the time.
Now the siblings fear it could be the end of their women-owned company, as the Swiss manufacturer has argued it's likely consumers would confuse their name with high-end Rolex Oyster Perpetual watches. Rolex lawyers have requested Emma and Sarah change their logo, website domain and name to avoid further action.