- Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its collection rise more than 8%. The change comes after a record-breaking year for gold, which peaked at a high of $2,790 per ounce.
The price tag of certain new Rolex timepieces has become even more eye-popping, and it may be thanks in part to the rising costs of precious metals, particularly gold.
