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International Business Times UK
International Business Times UK
Business
Annalyn Zoglmann

Rolex Prices Just Fell Off a Cliff — Here's Why Experts Say That's Good News

The CEO of Rolex has told watch buyers to not view their purchases as investments. (Credit: Arnd Wiegmann/Reuters)

KEY POINTS

  • Rolex resale prices have dropped up to 30 per cent from pandemic peaks.
  • Analysts call it a healthy correction after years of speculative hype.
  • Discontinued and rare models remain steady and could rebound.

After years of soaring prices, endless waiting lists and online frenzy, the once red-hot luxury watch market is losing its shine.

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