After years dedicated to making video streaming boxes and sticks, as well as supplying its smart TV interface to other set makers like TCL and Hisense, Roku recently launched its own line of Roku-branded TVs.
The company’s expansion into making TVs came as no surprise, as Roku had previously branched out into soundbars, wireless speakers, and even smart home kits. But even with the deluge of new hardware, Roku’s smart TV interface remains the company’s main claim to fame. With a clean, easy-to-navigate design, Roku TV holds instant appeal for viewers, and it's a smart interface that continues to have advantages over the proprietary systems found on many other 4K TVs.
