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R. Thomas Umstead

Roku to Launch Dedicated FAST Sports Channel

MLB Sunday Leadoff on Roku.

Roku will package its premium sports content on a new free ad-supported sports (FAST) channel set to launch on August 12. 

The Roku Sports Channel will feature the streaming service’s top-tier sports content, including its weekly MLB Sunday Leadoff live baseball games, live races from Formula E auto racing, and, later this year, NBA G-League games. The channel will also feature sports-themed Roku original programming, including NFL Draft: The Pick Is In, WWE: Next Gen, and Fight Inc: Inside the UFC.

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