Popular streaming stick and TV manufacturer Roku appears to have big plans for ramping up the amount of advertising you see on its TVs. According to recent reports, the streaming giant has submitted a patent that will allow it to take over your HDMI feed to show you advertisements even when using external sources such as a console, Blu-ray player or set-top box.
The company has already expanded upon the ways it can deliver sponsored content to its audiences through its popular "Roku City" screensaver. The idle animation that plays when you leave your Roku streaming device idle went somewhat viral within the last year, as many social media users expressed their admiration for the animated city skyline and cosy sunset backdrop.
