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TV Tech

George Winslow

Roku Retains 50% of North American CTV Open Programmatic Ad Market Share

Roku North America Amazon Apple Samsung

Roku TVs

LONDON—Despite increased competition in the streaming device and CTV ad market, Roku continues to hold a commanding lead in CTV open programmatic ad traffic in North America, according to the newest monthly report from Pixalate.

Pixelate’s February 2023 CTV Device Global Market Share Report shows that Roku has a dominant 50% market share in North America, surpassing Samsung (21%) and Amazon (13%).

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