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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Roku Poaches Publicis Groupe Exec Jay Askinasi to Lead Ad Sales

Jay Askinasi .

Publicis Groupe senior executive Jay Askinasi has agreed to join Roku as the streaming company's top ad sales executive, replacing the departed Alison Levin, who left in November to join NBCUniversal. 

Askinasi will hold the title of global head of media revenue and growth and report to Roku Media President Charlie Collier. The role is even bigger than the one Levin occupied, a source close to the company told us. 

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