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T3
T3
Technology
Rik Henderson

Roku plans a free upgrade that could affect gamers most

Roku TV on stock background.
Quick Summary

A patent filed by Roku details a "customised ad instertion" technology it is working on.

This will potentially play adverts on Roku TVs when content on an external source is paused – including console video games.

Roku is looking into ways to capitalise on the moments when gamers pause the action on their consoles, or if a DVD or 4K Ultra HD Blu-ray has been temporarily halted.

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