SAN JOSE—Roku has spent the past several years developing a deep presence in professional sports, inking deals with the NBA, NFL and MLB for exclusive access to live games and dedicated channels. Now it’s launching a new FAST channel to bring all of that top-tier, premium sports content into a dedicated, one-click, lean-back experience for sports fans.
The Roku Sports Channel will go live Aug. 12 and feature a wide breadth of popular sports programming that Roku owns and licenses. Featured content will include live Major League Baseball games with MLB Sunday Leadoff, Emmy-nominated talk show “The Rich Eisen Show,” “GMFB: Overtime,” live races from Formula E, and sports-themed Roku Originals produced with some of the most popular leagues in professional sports, including “NFL Draft: The Pick Is In,” “WWE: Next Gen,” and “Fight Inc: Inside the UFC.” The channel will also include exclusive partner content, like classic boxing matches from Top Rank, combat sports from Swerve Sports, and high-stakes poker entertainment from PokerGO featuring the game’s most popular players.
