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Tom’s Guide
Tom’s Guide
Technology
Malcolm McMillan

Roku launches Howdy, a new $3 ad-free streaming service that isn't trying to take on Netflix

Roku Howdy Netflix Anthony Wood Prime Video
A hand holds a Roku remote in front of a TV with the Roku home screen.

Roku just announced Howdy, a new streaming service that's the company's latest foray into the streaming landscape.

The service will cost $2.99 a month and is a subscription video-on-demand (SVOD) streaming service, a la Netflix or HBO Max. It aims to offer "ad-free, high-quality entertainment" for "less than a cup of coffee," as Roku founder and CEO Anthony Wood put it in today's announcement.

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