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TechRadar
TechRadar
Carrie Marshall

Roku is launching two OLED TVs, and we're excited to see someone finally give Samsung and LG a run for their money in budget OLED — but the sizes might disappoint you

Roku LG Samsung
The Roku Pro Series OLED TV on a white table against a pink background, with its remote underneath it.
  • Roku announces two affordable OLED TVs: the Roku Pro Series OLED TV and the Roku Pro Series LX OLED TV
  • The Pro OLED starts from $999, and has 4K 120Hz and VRR support
  • The LX starts from $1,299 and has 4K 144Hz VRR support
  • Only 55-inch and 65-inch sizes are mentioned, though

Roku has launched its first ever OLED TV, the Roku Pro Series, with a second, more premium model coming in October 2026.

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