
A year ago at CES 2023 in Las Vegas, Roku unveiled its first-ever lineup of self-branded smart TVs, which Roku designed itself and had manufactured by one of its OEM partners.
These sets, ranging in sizes from 24 to 75 inches across 11 “Select” and “Plus” series models, were priced from $119-$999, generally competing in the lower and lower-middle ends of the smart TV market.