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Benzinga
Benzinga
Business
Nabaparna Bhattacharya

Roku Expands Streaming Options With New Ad-Free Service At $2.99/Month

Roku Howdy United States FilmRise Lionsgate
Roku

Streaming pioneer Roku, Inc. (NASDAQ:ROKU) introduced Howdy on Tuesday, a new subscription video-on-demand service priced at just $2.99 per month.

The addition underscores Roku’s strategy to diversify revenue by expanding both third-party and first-party subscription offerings.

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