Keith Altham, the pioneering music publicist widely regarded as Britain’s first rock PR, has died aged 84 following a Parkinson’s diagnosis.
Over a career that helped shape the modern music industry, Altham represented some of the biggest names in rock – including The Rolling Stones, The Who, Jimi Hendrix, Marc Bolan, Slade, Status Quo, Van Morrison and Sting – while mentoring generations of publicists who followed in his wake.
