
If you are a filmmaker or videographer, you will understand that your audio is equally (if not more) important than the images you capture. A lacklustre image with good audio can still be enjoyable but reverse that and the same can’t be said. Which means the internal microphones on most cameras will limit your ability to produce good results and this is why so many cameras have mic inputs, from simple 3.5mm to XLR with phantom power.
Rode has a long history of producing excellent audio gear for filmmakers, including some hugely popular mics, like the NTG range and videomics of various flavours. If you are looking to increase production value then a shotgun mic is a good place to start, as it moves the mic out of frame while allowing you direct what audio is recorded thanks to a narrow pickup field.