Rockstar co-founder thinks people are so excited for Grand Theft Auto 6 because the GTA games don't come out regularly and 'we did a really good job of constantly innovating within what the IP was'

Grand Theft Auto 6.

• Grand Theft Auto writer Dan Houser thinks players are excited about GTA 6 because the studio "did a really good job of constantly innovating within what the IP was"
• Houser says, "I think the way the IP kept evolving made people really excited to play it"
• He also thinks marketing, like trailers, plays a big part in the hype

Rockstar co-founder Dan Houser has explained why there is so much hype surrounding Grand Theft Auto 6, arguing that it is due to how the studio has handled the evolution of the IP.