
"We will not be having our jobs taken away and given to robots," declared Breaking Bad star Bryan Cranston at a recent rally for Hollywood's two ongoing strikes. It was a blunt statement of one of the fears animating the labor actions: Many of the issues in the Writers Guild of America and Screen Actors Guild walkouts center around the impact artificial intelligence (A.I.) could have on their livelihoods. Another relatively recent technology, online streaming, features prominently in these battles too.
While A.I. has raised unique concerns related to intellectual property and the use of actors' images, fears around tech-driven job losses in the entertainment industry are not novel. After all, a few decades ago the studios were decrying the VCR as something that could kill movies. Instead it furthered their opportunities to reach audiences.