Roblox is a hugely popular online gaming platform that contains its own little universe of games. It is primarily targeted at children. Users can create games themselves and play games built by others, and chat with other players. If you’re a parent, you’ve likely heard of it. You might even be bribing your kids with Roblox gift cards to do chores.
Roblox has reported 79.5 million average daily users playing Roblox games in the second quarter of 2024. These users spent 17.4 billion hours on the Roblox platform, which means just over a whopping 200 hours per user per year, or around 40 minutes per day.
