The free-to-play online game "Roblox" is now pushing for a new program on its platform which will focus on advertisements, but it is unlike the usual setup. "Roblox" will only offer ads as an opt-in for players, which means users may choose or choose not to watch the ads. Doing so will offer rewards for players like in-game currency or others.
Moreover, "Roblox" is also expanding on other forms of ads to show on the platform in partnership with Google, which will roll out soon for players to see in-game.
